Going for Gold – How to Achieve Winning Performance

Simon Shepard, Managing Director, Optima-life

SIMON SHEPARD is Managing Director of Optima-life. A Chartered Physiotherapist by training, he has worked in both professional sport and business. He has run the medical input at Lord’s Cricket Ground for over 20 seasons and was one of the UK’s first recipients of gold level accreditation from The Association of Chartered Physiotherapists in Sport.

In 2008 Simon co-founded Optima-life, a company specialising in technology and services for optimising performance in work, sport and everyday life. The company works with both international sporting and corporate teams who want to maximise people, potential and performance and in 2011 Optima-life received a Medilink award for innovation.

Simon sits on a number of consultation groups including The Coalition Government’s Responsibility Deal Group for Physical Activity and The NHS 2012 Challenge steering group.

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